CLIENT-AGENCY RELATIONSHIP CONSULTING
Your client-agency relationship is critical to
your business success.
Your agency relationships are the most important strategic alliances you have. Not only for implementing your marketing communications,
but also as a unique resource for introducing new, innovative thinking that can only come from a creative enterprise.
So it's critical to select the right set of agencies (and you most likely have . . . or need . . . more than one given the
increasingly expanding media world).
And it's equally critical to keep your current agencies motivated and performing
at their peak. Any relationship needs to be re-staged from time to time and the client-agency relationship is no exception.